Izbaudi Rīgu

Riga Tourism Development Bureau

On October 28, 2009, the Riga Tourism Development Bureau (RTDB) was officially registered. The bureau’s founders are the Riga Council, “airBaltic” airline, the Latvian Hotel and Restaurant Association (LVRA) and the Latvian Tourism Agent Association (ALTA).

The main focus of the RTDB is encouraging tourism in Riga and promoting it abroad by means of a special city brand LIVE RIGA.

The Riga City Council owns 70% of RTDB’s shares, while the remaining founders – the national airline airBaltic, the LVRA and the ALTA – each have a 10% share.

The RTDB and its brand LIVE RĪGA work according to the motto “A happy local resident means a happy tourist.”

The main activities of the RTDB are:

  • advertising campaigns in foreign target markets;
  • publicity campaigns in foreign target markets;
  • organising visits by foreign journalists and tourism operators to Riga;
  • managing the tourism information centres across the city;
  • maintaining the official city tourism website www.LiveRiga.com;
  • production and promotion of informative materials about Riga;
  • LIVE RIGA line of souvenirs;
  • participation in international tourism fairs and seminars;
  • certification of guides;
  • working in partnership with other organisations to promote Riga as a great tourism destination and maintaining publicity campaigns.