Jūrmala is the most popular seaside resort in Latvia and the biggest one in the Baltic States. With its white, sandy "Blue Flag" beaches, healthy pine forest air, mineral waters, SPA and health centres Jūrmala will help you renew your strength and fully enjoy life. Come and spend your next vacation here!


Jūrmala is often called the “Northern Riviera”. Similarly to the Vidzeme coastal resort area northeast of Riga, Jūrmala was formed by uniting several older fishing villages and swimming settlements. Similarly to the French Riviera, the opening of a railway line in the second half of the 19th century – which today runs the whole length of Jūrmala and right through its heart – promoted greater numbers of visitors to the area and helped the spa culture to flourish. Over the years, the “Northern Riviera” feeling in Jūrmala has only grown stronger. Today Jūrmala is one of the few oases from the stress and chaos of our age, where one can still find that rare luxury of harmony between nature and the urban environment. The sea, the wind and stands of majestic pines calmly coexist alongside a vibrant cultural scene, a combination that inspires, refreshes and enriches all who spend time here.


Jūrmala is one of the few cities in Europe where one can not only breathe fresh seaside air but also enjoy the natural aromatherapy provided by pine forests. A third of the city’s area is forested, and in most places the beach is hidden behind a belt of pine-covered dunes. Here the forest has literally entered the city, bringing with it a sense of calm and harmony as well as a very welcome feeling of balance to the inhabitants and guests alike. One of Jūrmala’s gems is Ķemeri National Park with its 8000-year old mossy high marshes untouched by human activity. 97 species of protected plants and almost 260 of Latvia’s 342 bird species can be found in the park, among them such rare birds as the Black stork, the Lesser spotted eagle, the White-tailed eagle and the White-backed woodpecker.


Wooden architecture is one of the distinguishing features of Jūrmala, in particular, quaint homes with decorative towerlets and glazed verandas. Wood was chosen as a building material for spa houses already in the mid-19th century, when summer holidaymakers began escaping the city to relax in Jūrmala. The special aesthetic of wood embodied the Neo-Classical, Art Nouveau and National Romantic motifs of that era. Today, new Functionalist-style constructions strive to join the longstanding tradition of wooden summer-home architecture.


It’s impossible to imagine or describe Jūrmala’s sunsets – one must experience them. In fact, watching the sunset here has become something of a ritual. Firstly, no two sunsets are ever alike in Jūrmala. Secondly, these are probably the most colourful sunsets you will ever see. Each has a prelude and postlude of unique hues that play out against the different shapes of the clouds on that evening’s horizon – from shallow, floating water-colours to flaming, surreal displays.


Sun, sea, wind, white sand, kilometres of beaches, pine-scented air... Jūrmala’s environment is made for a great variety of outdoor activities and sports. Some choose long, peaceful walks, jogging or Nordic walking along the beach, through the forests and over the dunes, while others prefer a game of beach volleyball or football. Lovers of the wind and more extreme sports take to water skiing and wakeboarding.

Jurmala City Museum

The Jurmala City Museum was established in 1962. The museum also features spacious and modern exhibition halls, a cafe, a souvenir shops, as well as rooms for seminars and conferences.

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House of Aspazija

In 1996, the house of the famous Latvian poet Aspazija (1865-1943) in Dubulti opened its doors to visitors as a memorial to the poet and a branch of the Jurmala City Museum. Aspazija spent the final 10 years (1933-1943) of her life in this two-story wooden cottage. The renovated House of Aspazija features a historical exhibition of interior items, which includes an interactive part called - Aspazija Returns to Dubulti.

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Jurmala Open-Air Museum

The Jurmala Open-Air Museum is located at the foot of the Ragakāpa dune and near the estuary of the Lielupe River, which flows into the Baltic Sea. The museum displays a typical 19th-20th century fisherman's homestead with all the characteristic buildings – residential house, coach house with a barn, net shed, fish smokehouse, bath house and others. The museum features other items as well, including a collection of historical boats and anchors, as well as two authentic fishing vessels.

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Dzintari Concert Hall

Dzintari Concert Hall is an architectural gem located on the shores of the Baltic Sea. The complex incorporates exquisite Neo-eclectism of 1930s – the Small Hall, and a covered acoustically-brilliant summer concert garden of 1960s – the Great Hall.

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Sea Pavilion

Architect - A. Medlinger. Built in 1897 in the style of historism to be used for leisure activities and recreation.

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Jūras Street

Jūras street is the closest parallel street to the sea that is bordering with dunes.

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Jomas Street

Jomas iela (Jomas Street) is the heart of Jūrmala. Holidaymakers fill the city’s main street every summer, and it’s said that this is the place where Jūrmala began.

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Former bathhouse of E. Rācene

The two-storied wooden building with a round corner tower and high plinth was built between 1911 to 1916.

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Measuring 800 metres long and 100 metres wide, Ragakāpa is a dune created by the wind.

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Ķemeri National Park is the first protected nature area in Latvia to be included in the European Charter for Sustainable Tourism.

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Follow the recently reconstructed boardwalk trail through the Great Ķemeri Bog for a wonderous walk in a pristine natural environment.

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Dzintari Forest Park and panoramic tower

The park offers playgrounds for different age categories, roller-skating tracks and pedestrian paths, skate park, outdoor basketball court, cafes, parking places, a 33.5 m high sightseeing tower and WC. It is open all year round.

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Inner Light Luminous Painting Theatre

Every painting created by Vitaly Yermolayev hides a secret of light inside it. The author himself calls this effect the ‘inner light’.

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Botanical garden and summer cottage of Kristaps Morbergs

Neogothic architecture building. The summer cottage complex is a wooden architecture monument of national significance.

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