For Pauls Stradiņš Medicine History Museum, this exhibition centred around sneakers is an experiment of venturing outside the familiar playing field.
Peppered throughout with paradoxes of social history, the course of sports footwear development is a subject that helps make better sense of instances where society’s idea of healthy lifestyle is shaped by consumerist dependency on the commodity market. Sneakers are a distinctly equivocal example of this trend. They are both a symbol of simplicity and comfort and an accessory of social prestige, elevated to the status of a global cult object by brand management.