The Riga Investment and Tourism Agency (RITA) has commissioned an independent research study to better understand how international visitors experience Riga as a travel destination. The survey is conducted by InnoMatrix, an independent research and innovation consultancy, on behalf of RITA from June till October, 2026.
The purpose of the survey is to:
- Understand visitors' experiences in Riga;
- Identify the main reasons why travellers choose Riga;
- Learn which information sources tourists use when planning their trips;
- Identify areas where visitor experience can be improved;
- Support the development of tourism services and marketing activities in Riga.
Your feedback will help improve the quality of tourism services and visitor experiences in the city.
Participation
Participation in the survey is entirely voluntary. You may choose not to answer any question or stop the survey at any time without providing a reason.
The survey is intended for international visitors to Riga and takes approximately 12-15 minutes to complete.
Privacy and Data Protection (GDPR)
Your privacy is important to us. This survey is conducted in full compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR).
- Anonymity: All questionnaires are fully anonymous. No personally identifying information (such as your name, passport, email address or contact details) is collected or stored.
- No individual responses will be published: Results are reported only in aggregate statistical form. It is not possible to identify any individual respondent from the published findings.
- Purpose limitation: The data collected is used solely for research purposes - to analyse visitor satisfaction with Riga as a travel destination. It will not be used for commercial profiling or marketing directed at you personally.
- Data controller: Riga Investment and Tourism Agency (RITA), Rātslaukums 1, Riga, Latvia. Contact: invest@riga.lv
- Data processor: InnoMatrix SIA, conducting the fieldwork and data analysis on behalf of RITA. Contact: www.innomatrix.org
- Retention: Anonymised research data will be retained for the duration of the project and handled in accordance with applicable data protection legislation.
- Your rights: As participation is anonymous, it is not possible to retrieve or delete an individual response after submission. If you have questions about data protection, you may contact RITA directly at laura.efeja@riga.lv or the Data State Inspectorate of Latvia (Datu valsts inspekcija, https://www.dvi.gov.lv/en).
What data do we collect?
The survey does not ask for your name, contact details, passport number, or any other information that would directly identify you. Responses are collected and analysed only for research purposes.
How will your information be used?
- Survey responses will be aggregated and analysed statistically.
- Individual respondents cannot be identified from the published results.
- Results will be used exclusively to evaluate and improve Riga's tourism offer and visitor experience.
- Findings may be published in reports, presentations, and public communications, but only in aggregated form.
Data Confidentiality
All responses are treated confidentially. Access to the collected data is restricted to authorised members of the research team involved in the study. No personal profiles will be created, and no automated decision-making will be carried out based on survey responses.
Legal Basis
The legal basis for processing survey data is the public interest in conducting research and improving public tourism services, as well as participants' voluntary consent to take part in the survey.
About the Study
The Riga Tourist Survey 2026 is commissioned by the Riga Investment and Tourism Agency (RITA) and carried out by InnoMatrix. The study forms part of Riga's ongoing efforts to monitor visitor satisfaction and strengthen Riga's position as an attractive international destination.
Questions?
If you have questions regarding this survey, its purpose, or data processing practices, please contact:
InnoMatrix, E-mail: aptaujas@innomatrix.lv; www.innomatrix.org; + 371 265 99 481 or Riga Investment and Tourism Agency (RITA), E-mail: laura.efeja@riga.lv
