M50 is a beloved local design shop offering an authentic taste of Riga’s modern creative spirit. Showcasing a curated selection of contemporary Latvian fashion, accessories, and lifestyle items, the shop features work by emerging and established Latvian designers, making it a perfect spot for unique souvenirs or stylish gifts.
From handcrafted jewelry to sustainable fashion pieces, every item in M50 tells a story of local craftsmanship and innovation.
You’ll also love our official merchandise from the mesmerising animation film FLOW that has won more than 80 awards, including the Golden Globe and Oscar.