European best destinations 2025 - Riga

Chocolate making has always been wound in mystery. It is a difficult task finding someone who does not like chocolate. It is no surprise that people crave the opportunity to taste the best of Laima chocolates and to catch a glimpse behind the scenes of the wondrous chocolate making process.

Laima chocolate can be enjoyed with all the senses - it can be seen, tasted, heard and felt… How? You can find out by visiting the museum!

The museum invites visitors to:

  • taste hot chocolate and find out how chocolate is made;
  • see the ingredients of chocolate and find out the differences between chocolate types;
  • find out about little known facts and enjoy a trip around the world of chocolate;
  • view chocolate packaging from the previous century;
  • touch the cocoa wall and find out how many years a cocoa tree grows;
  • have a meeting at the legendary Laima clock;
  • get acquainted with the museum's oldest exhibits and view an old cocoa bean grinder;
  • find out in which countries Laima products can be purchased.

At the creative chocolate workshop, it is possible for visitors to make their own type of chocolate and bring it home in special packaging. This is an activity that’s popular for visitors of all ages. The workshop should be booked ahead.

The duration of guided tours is 1-2 hours. Guided tours are available for groups from 10 to 30 persons. These tours must be booked ahead: find more information on the museum’s website.

Why visit

The Laima Chocolate Museum offers a flavourful and interactive journey through the history of Latvia’s most iconic chocolate brand. Visitors can follow the story of Laima from its early beginnings to its status as a symbol of sweet tradition in Latvian culture.

Historical highlight

Housed in the original Laima factory building, the museum traces its roots back to the early 20th century, when Laima began producing sweets that would go on to define generations.

How to get there

The Laima Chocolate Museum is located at Miera iela 22, just outside Riga’s central district. It’s easy to reach by tram or bus from the city centre, with several routes stopping nearby.

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